If you read this previous post about building your list, then you're ready for this next bit of information. Once you start building your list, the next step is bringing customers to your website using that list.
Each time you add new content to your site, you should let your list members know about it. A short email that includes a link to the new article is the best way to do this. Don't copy the entire article and put it into the email going to your customers. There are two problems with emailing the whole thing to them...
One problem is the ISP-Filters. Most ISP's today do at least rudimentary filtering of emails inbound toward their customer's email inbox. A long email from you stands a much higher chance of being deleted before it ever reaches your customers.
Another problem with emailing the entire article is that your website thrives on getting visitors to the site. Once they visit your site, the customers are exposed to your other articles and also to your advertisements. Distributing the entire article in your email defeats the purpose of creating the website.
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