e-piph-a-ny "A sudden, intuitive perception of or insight into the reality or essential meaning of something, usually initiated by some simple, homely, or commonplace occurrence or experience."
When we first started our business we put up our website and did what everyone else was doing and waited for the sales to come in. We did some advertising, investing $100 a month into Google Ads, posted ads to our site in Yahoo groups that allowed advertising, and looked for other ways to bring customers to our site.
It worked! We made some sales in the first few days and by the end of the month, we had made $176 in sales. Between web hosting fees ($100/mo), advertising expenses ($100/mo) and merchant account fees ($85/mo) we had lost money, but that wasn't the important part. The important part was that we had learned to sell on the internet!
Epiphany #1 was this...
If we could sell $1 worth of product, then we could sell $100,000 worth of product!
The only difference between the two numbers was a matter of US learning how to get from the first number to the second one. We just had to figure out how to do it.
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